is a general interest arts magazine about creativity and Canadian culture.
Based in Ottawa, Ontario, Canada, our coverage includes communication arts (advertising, journalism, law, marketing, PR), culinary arts, literature (novels, novellas, essays, poetry), music, performing arts, and visual arts (including film, television and video).
seeks to expand the reach of Canadian culture and artists to the widest possible audience with an authoritative, yet relaxed and accessible style.
Our mission statement:
- Deliver informative and engaging content to Canadians;
- Explore what it means to be Canadian through art;
- Grow and nourish the Canadian arts scene;
- Examine new ideas and perspectives through creators and their works.
Our primary — but not only — target audience is educated Canadian men and women aged 25-34 who are supporters of the arts.
While launched on November 1, 2017, the magazine previously published under the name Popjournalism. Popjournalism, as the name implied, examined media and pop culture issues. It launched on January 1, 2000 and ceased publishing in July 2017. Archives are still available at Popjournalism.ca.
Many posts from Popjournalism will be migrated to 's archives in the near future.