It’s a grey Thursday morning and Much Music VJ Devon Soltendieck has a cold. He’s tired and sprawled out on a leather sofa at the Café Crepe restaurant, right across the street from Much’s Queen St. W. headquarters.
Things have been moving fast for the 19-year-old ever since he beat out 2,500 contestants to win the 2004 VJ search in January.
Devon humbly refers to his newfound job as “an accident.” He says that his video for the contest was made on a lark. His winning tape featured him as a nerd who learns how to rock after getting kidnapped by two guys dressed like members of Motley Crüe (played by his friends). A couple of weeks later, Devon got a call from the station and, well, you know the rest.
The nerdy image he portrayed in his VJ video might be closer to who he really is than one of those Crüe-inspired rockers. He admits he’s “a boring guy.” He doesn’t party much and says he’d rather chill at home with some friends. Everything about Devon seems mild, from his pullover, to his bright almond-coloured eyes and thin blond hair.
Still, Devon is blunt when it comes to talking about today’s music industry. “The music industry is about doing business and making money,” he says. “They don’t sell albums to make dreams come true and you have to look at it that way.”
However, he’s says he’s happy at MuchMusic and bids us adieu. He’s off to Vancouver for a shoot. Don’t forget the echinacea, Devon!